7 Marketing Tips to Help Grow Your Brand on Instagram

It’s no secret that your business needs to be active on Instagram — with more than 500 million users, it’s a social network that provides a great marketing platform to reach potential customers from every corner of the world.

In order to improve your Instagram marketing, you need to increase your following on a steady and consistent basis. After all, the more people that come in contact with your brand and follow you on Instagram, the larger your audience is that you can potentially reach every time you post. Here are seven easy to implement Instagram marketing tips that will help you grow your brand — for free.

1. Take advantage of free Instagram tools.

Instagram just started to roll out business profiles, which heavily mirrors Facebook’s business profiles, complete with a huge “contact’ call-to-action, allowing users to email, call or text the business.

Along with the contact option, business profiles have access to analytics, or as they call them, Insights, giving users access to impression and engagement data. If you use your Instagram account for your business, you might want to consider converting your personal profile to a business profile in order to take advantage of these options. The more you understand about how your users are interacting with your content, the better you can make adjustments to improve your engagement.

Related: Why Your Business Should Establish an Instagram Presence ASAP

2. Cross promote Instagram posts.

Want to easily add new Instagram followers that already love your brand? Post across all over your other social media profiles — Facebook, Twitter, LinkedIn, etc. — and invite them to follow your Instagram profile. They are already following you on social media, so they are obviously interested in what you offer, so give them another way to socially connect to your brand.

Don’t assume that your posts will reach everyone that’s connected to your brand on social media. Many people move away from certain social media platforms and some aren’t as active on some than they are on other networks. You want your followers to be connected to as many of your social profiles as possible to increase your reach per post.

As a brand owner, whether a beginner or a pro, you would love to learn how to use the best Instagram tricks to drive big results for your business. Following are 5 tips that will help you in your quest to gain a large number of good quality followers

Your online profile acts as the online calling card to your targeted audience and or else it will give a cold impression to them. Your profile is a valuable piece of marketing space that you can constantly change according to your needs, from time to time. Make it a practice to update your profile regularly to make your followers trust you and build a satisfactory feeling in them that you are actually doing your best to get them updated as well.

3. Don’t overwhelm your audience.

You want to post often enough that your brand stays relevant, but at the same time you don’t want to post so frequently that you overwhelm your followers and they end up unfollowing your account because they feel you are constantly in their face.

There isn’t a magic posting formula that will work for every brand. You need to test and see how your audience responds. As a starting point, I would suggest posting twice daily, alternating times of the day to find out when your highest engagement occurs. Then start to experiment with more and less posts per day, really paying attention to engagement. Once you find your sweet spot, the work doesn’t stop — as your following increases you will have to adjust. Post frequency optimization is a never ending task.

Related: Social Media Is for More Than Just Marketing

4. Interact with followers to spark growth.

If someone takes the time to leave a comment on one of your posts, take two seconds to reply and thank them. That simple engagement can create a loyal customer as well as a raving promoter of your brand.

Also, incorporate ways to get your followers to interact with your posts. A simple, “Tag three of your friends that would love this” can quickly put your brand in front of a larger audience as well as attract new followers. Since

they are being introduced to your Instagram profile through a friend, there is less resistance, resulting in many of the tagged users following your profile.

5. Create an interactive hashtag.

Creating an interactive hashtag is a great way to create instant engagement — just make sure you are using hashtags the correct way. A very simple strategy I have used for some of the larger brands I consult for is creating a hashtag that customers use to tag photos of them with the product that they just purchased.

For example, creating a hashtag that your company can search for to re-post the pictures of your customers with your product will accomplish two things:

• It will cause more of your followers to use the hashtag and post images of them with your product because they will want to be featured on your page
• Every time someone posts using your hashtag they are exposing all of their followers to your company and product(s) — free advertising!

6. Repurpose content from other relevant accounts.

If you are finding it hard to come up with enough content to meet the needs of your following, consider repurposing content from other relevant Instagram accounts. Just be sure to credit the original source in the post by tagging their profile and mentioning them in your caption.

Related: 9 Tools to Improve Your Instagram Marketing

There are many apps available that download Instagram photos and save them to your camera roll, allowing you to easily repost them. Repurpose content from accounts that have an audience you would like to get in front of, because many accounts will return the favor and repurpose your content after they see you share theirs.

7. Use creativity to connect with your audience.

Being creative with your images is a great way to connect with your followers — it’s much more effective than posts that look like straight up advertisements. Take this Instagram post by FedEx as an example:

buy instagram followers canada

The “Elvis Slept Here” sign actually overpowers the FedEx truck. Everyone knows what FedEx does — they ship packages. Their Instagram strategy is based around branding, and incorporating their FedEx delivery vehicles and staff into creative images. It’s a smart move, because without the creative angle nobody would follow their account, let alone engage with it.

Instagram Marketing Tips For Realtors

I have noticed that nowadays, there are several real estate marketing that are doing business online. This type of business once focused on cold calling potential clients and introduce their products in a traditional way of marketing, but is now moving to a strategy that relies on marketing through social media. Instagram is one of the places we can publish our brand. We can now generate leads, increase our sales, and get more referrals using Instagram.

As a realtor, you need to understand the huge impact of social media when it comes to building trust in your previous clients and your future clients as well. We know that social media is a major lead generator in this type of business, so we must know how to efficiently maximize our real estate brand online and the brandwarness

By modifying your content strategy and rearranging your current and future social media posts to something that’s more pleasing to your client’s eyes, I’m sure you can get greater results for your brand. We will give you 5 tips on how to level up your marketing strategy on your Instagram account.

• Make sure your account is converted to a business profile

The reason behind this is for you to get access to all necessary data such as demographics, insights, reaches, charts, and graphs, etc. This information is important to better understand your current client’s abstracts and to help you narrow your future strategies and marketing efforts better. Moreover, there are some influencers around the world with real estate and  Some realtors prefer to buy their Instagram account instead of starting from the bottom and gain followers from zero.

• Build your Bio

Simply think about something that gets your audience’s attention and to have them answer their ‘What’s in it for me’ questions. You can create a bio that says where you live, how to contact you, and what are your pastimes. Create a profile that is focusing on your audiences.

• Always include great quality photos

Instagram is all about the story. If it’s for business, it should be telling something on what’s happening on the business. If possible, use professional photography. However, you can use your phone as well provided that you are techy enough to use filters to make sure it would look stunning. Remember that to get compliments for your brand; you should be posting pictures that are not less than the best. Create beautiful photos and if you needed, you can use some tools to help you edit the capture to its best version.

• Optimize your content using the right Real Estate Hashtags

Using hashtags is not just about gaining more likes on your post. It brings more engagement to your content and it facilitates discovery of your brand in social media. This is a direction or a way for potential clients to discover your real estate brand through social media.

One of the excellent ways for the homeowners and buyers to find you when you’re using the right hashtags. On the other hand, it’s also one excellent way for you to find potential customers for your business.

Below are some examples of hashtags you can use to discover potential homeowners and attracts real estate buyers:

Generic hashtags for real estate:

#renovated #justlisted #reo #fixandfliphouses #forsale #homesale #newhome #househuntin #oldhousecharm #property #housing #mortgage #homesforsale #openhouse #homeinspection #homesweethome #foreclosure #homeevaluation #realestate #realtor #justlisted #broker #dreamhome #properties #homelisting

Hashtags for Real Estate Agents:

#businessbrokerage #commercialboardofrealtors #business #realtoroffice #homebuyer #realestateinvestment #realestatebroker #realestateagent #investmentsales #realestate #commercialrealestate  #realestatelife #listingagent #homebuyers #propertyforsale  #banking #invest

You can also customize your own hashtags using this pattern:

#[Real Estate Team Name] 

#[Target Neighbourhood]

#[Brokerage Name]

#[Target City]homes #[Target City]property

In very business, an experiment is needed. You need to do experiment as to which hashtags works best for your real estate brand. Choose hashtags that is suitable for your brand and target audience’s location. ————- DONE QUE

• Include effective quotes about Real Estate in your content

Using appropriate and relevant Real Estate quotes can also help you with your Social Media marketing. Knowing that it is somehow difficult to come up great quality content for this kind of business, but what we’re looking for is a simple idea that resounds with audiences and you can just focus on your main goal – buying or selling homes.

You can use funny real estate quotes (and turn it into an image) like: “Top 10 things to do when selling your home: #1: call me (I’ll handle the other 9) 

You can also use Inspirational quotes, sayings, and quotes about being a Real Estate Agent. With proper admin or management of the account, you’ll be able to build trust to your audiences. It would look more attractive if you turn these quotes into images using social media graphics and designs.

The ascendancy of social media marketing has made a remarkable impact on the real estate market. This marketing strategy has changed the way real estate businesses reach out to their clients and has required the companies to be more interactive and more customized to their audience.

As a business owner, time is always a scarce resource. To administer your time and your money to social media marketing may be resilient but there are ways on how a real estate business can minimize this. You’ll see improving performances on your social media posts when you start optimizing your posts and strategies.

INSTAGRAMTop 5 B2B Instagram Marketing Tips for 2019

Instagram is a highly popular social media platform that is utilized for effective marketing. Generally, it is presumed that it is a platform that is meant for posting beautiful pictures of celebs and nature. Do you know that this astonishing platform may be easily utilized for popularizing products and services of companies too?

Public Engagement Measures Success of Posts

Once you are successful in opening a company, you need to market your brand in an effective manner. Otherwise, the entire thing will remain stagnant. Thousands of brands are really making the entire competition very tough. There are uncountable Instagram bandwagons that are competing you with each other.

B2B Marketing Tips in 2019 for Instagram

Following these tips will let companies get connected to each other in an effective manner. They are:

1. Understanding your audience

For whom are you launching products and services? Definitely for the audience! Without having an understanding of their preferences, it will really become difficult to make your business a grand success. Instead of behaving like a machine, you need to do something extra apart from creating compelling content.

It is time to analyze your audience in depth. You need to go through valuable feedback provided by your audience and act accordingly. Posts must be done in such a way that they attract a new audience and please existing ones. Along with getting to know about the demographics of the audience, you may tool to monitor keywords and hashtags used on the platform.

1. Boasting about the culture of your company

Viewers prefer enjoying highly engaging content. As a business owner, you need to make your posting accordingly. Instagram is a highly popular platform that is utilized for brand awareness. Hence, your postings must be done accordingly to attract the eyes of viewers.

As you will be going for B2B, the content that you are about to post must help in boosting the overall culture of the company. It must mention contributions from your employees. Your overall focus must be to make people comfortable with your brand name. Posts need to be friendly in nature and highly relatable to your brand.

1. Sharing links

Sharing links is another great way to popularize your business in this highly competitive age. They will help in easy promoting of products and services. Instead of posting an elaborate bio, you must try your best to keep it within 150 characters. The profile bio is a perfect spot for highlighting and showcasing link of your website.

There are numerous options that are available on the Instagram platform to share links followed by acquiring traffic towards the website. Instagram stories will also help in keeping your account in a live state. As these stories will remain on top of your profile, they need to be highly informative in nature.

1. Making use of hashtags

Hashtags play a very important role in enhancing the overall exposure of your content. It is really difficult to imagine marketing on Instagram without making use of hashtags. It is advisable by experts to go for a mixture of branded as well as non-branded hashtags.

Branded hashtags encourage people to include them in business-related posts. Also, they will help in categorizing the content on the basis of various criteria like services, business divisions and many more. Non-branded hashtags will help in establishing connections with broad topics posted on Instagram thus attracting new audiences.

1. Utilizing paid campaigns

Paid campaigns on Instagram will help a lot in targeting your ideal audience smoothly. They have been recognized to be among the best ways to complement organic efforts on this astonishing marketing platform. Paid strategies will help in establishing the growth and engagement of fans.

There are endless options to consider. Paid campaigns will help in promoting new launches, recruiting personnel, popularizing downloadable contents and many more. The moment you are finished with identifying your goal, it will be easy to choose the most suitable objective to make it change to real life incident.

Being a visual platform, the overall rate of success solely depends on public engagement. You need to buy Instagram followers canada to popularize your business to some extent. Along with it, there are some highly crucial B2B marketing tips that need to be followed in 2019 to ensure high success.

Social media platforms are not meant for spamming followers. They must be utilized in a creative manner to please the audience. Similarly, it is very much important to engage followers as much as possible. The overall feeling of your company must be more humane in nature. User-friendly posts hold higher chances of getting high popularity.

Interestingly, the algorithm of Instagram is known to prioritize content that is inclusive of high rate engagement. If you want your post to get included in a maximum number of feeds, then it is time to get started now. Posting interesting contents will definitely help you to reach the zenith one day.

8 Tips to Attract Your First 250K Instagram Followers

These Instagram strategies have been well-tested in helping others build large followings on the social media platform

Instagram is hands-down one of the most popular social media networks. There is so much available attention to capture, which is why building a large following is such a top priority for brands and individuals.

A friend of mine, Jessica Sorkin, better known as on Instagram, has built a very engaged following of more than 277,000 in a very short period of time. Warning: some of her content is NSFW.

She received her masters in marriage and family therapy, but discovered the best therapy was laughter and found she could bring lots of laughter to a large amount of people at once through social media. She doesn’t take herself too seriously and doesn’t have a problem making fun of herself at the expense of making people laugh. She has grown her Instagram account in order to connect, interact and share a laugh with as many people as possible. Here are her eight tips that contributed to growing her following to more than a quarter-million followers.

1. Pick a theme and stay consistent. 

There are plenty of accounts so I had to think about what made my voice different. I decided I would grow my account using self-deprecating shock humor with a sexually-charged, unabashed female voice.

Everything I post has the same purpose: to make people laugh, in the same unapologetic, self-deprecating voice. You have to be consistent in order for your followers to stay engaged. If you are inconsistent they will unfollow you.

Related: 7 Marketing Tips to Help Grow Your Brand on Instagram

2. Keep your posting schedule consistent. 

You need to post at least once a day. You can't grow if you don't post for a week or a few days here and there. Your followers will come to expect your content so it’s important that you constantly deliver what they want.

Every post is an opportunity to attract new followers. For instance, every time I post, I get at the very least 300 comments. About 95 percent have tagged someone else they felt would appreciate what I've posted. That new person is then notified and they see the meme they were tagged on, introducing them to my account. If they connect with it, I gain a new follower.

3. Use well thought out hashtags. 

With the new algorithm, hashtags have become very valuable. You need to research relevant and trending hashtags for your target audience. The most popular ones, if too vague, will be inundated within seconds. Remember, only 30 hashtags per post -- I always use all 30.

I have a list of the most effective ones saved -- I simply copy and paste them into the comments after I post. Do not put them in the caption of the post, as it deters from the message.

Related: With These Apps You Will Absolutely Rock Instagram Marketing

4. Use Instagram’s geotag feature. 

Geotag your photos -- places you're at or places where your target audience would be at. For example, when I post a meme about coffee, I tag Starbucks. That way people who are into Starbucks and search that geotag will see my meme about coffee and maybe get a laugh and give me a follow.

5. Post at optimal times for your audience. 

If you're in Los Angeles and you post when you wake up you may have missed all the East Coasters who scroll their Instagram feed when they wake up. You need to research when your audience is most likely to be scrolling and post at those times.

For me, I've noticed based on my analytics that people tend to scroll funny meme accounts at night before bed. I see the most activity on my last ones that are kept up overnight. I always post my best ones to coincide with bedtime across all time zones.

6. Make your content pleasing and shareable. 

Not only should your content be relatable and interesting, but it should also be aesthetically pleasing and shareable. Nobody is going to screenshot your perfectly worded, hilarious meme if your watermark is boldly printed across the whole thing. Who wants to share that?

If someone wants to repost your beautiful image, but you're running a huge ad or promo over it nobody is going to repost it. When people repost my memes and credit my account they're actually growing my account for me.

Related: 9 Tools to Improve Your Instagram Marketing

7. Watermark all original content. 

Watermark all original content so people know who the credit should go to if they do share it. People are going to screenshot and repost your pics, so you need to protect your original content so you get credit and thus exposure. Create a watermark that’s legible but not bothersome.

8. Tag larger relevant accounts in your photos.

If I create a meme about Beyoncé then I may tag her, her manager, E-News, pop culture accounts, comedy accounts, etc. This notifies them that such a thing exists and perhaps give me a follow -- and if I am lucky they repost me with credit to their much larger following, attracting more exposure.